TechLiteracy® for Female Founders

Launch your product with confidence.

On budget. On time. No (bro)lingo required.

TechLiteracy® is a 6-week hands-on program that delivers a detailed curriculum, practical step-by-step playbooks, and live office hours to help you build and launch products with smashing success.

• Yes, I want this.

Who teaches TechLiteracy®?

"For this kind of program to work, you want someone who's done it all. Maxim has experience as a designer, developer, consultant, and founder. She's able to string business jargon and technical expertise together like peanut butter and jelly. It's a match made in heaven."

What makes TechLiteracy® unique?

There are many wonderful programs that help women founders start their companies. But there are very few made for women, by women, that dive into the technical details required to make it in this industry.Founders tell us that, often, accelerators and incubators don't meet them where they're at. They don't provide a cohesive curriculum with too many guest lecturers, and ultimately they don't focus on actually building fabulous technology.And for the perfectionists among us, we know how hard it is to give up control and get others to do it for us. Great agencies are expensive, bad agencies are bad. CTOs are hard to find, and when you do, they're unaffordable or agree to help you 'on the side', which means you're never a priority.You can continue to try doing it all by yourself, but ultimately, you are wasting buckets of cash unnecessarily.We get it.

Important dates

*well, as long as the internet still exists and all.

Here's what you'll learn to build your product, sans headache.

The TechLiteracy® curriculum is designed to give entrepreneurs the essential skills they need to succeed in the tech industry. Feeling lost and not sure where to start? Already working with developers, but know in your core that there is a better way?The six modules cover the entire process, including: creating a clear product spec for developers to use, hiring the right engineers to work with you, and just how to get the best out of the team so you launch when you need to, not when the stars align.

Module 1

Prioritise a winning product spec

What are you choosing to build?In this module we'll define all your product's features, prioritise them according to the two main stakeholders so you'll only be building what will advance your startup. You will:

Module 2

Craft your Technical Architecture Blueprint

Your technical foundations in plain EnglishThis is an empowering module, where you will be making deeply technical decisions from a place of complete knowledge and confidence. You will:

Module 3

Identify your ideal team

Why there are so many different programmers and how to choose?You might think a programmer just writes code, but just like you wouldn't hire a sushi chef to open a bakery, you want to carefully select your dream team of engineers. You will:

Module 4

Construct a hiring process that guarantees success

Vet people carefullyToo often we take what we can get, not what we need. In this module we leave desperation behind and move into a highly tactical and precise method of finding the right talent. You will:

Module 5

Organise your roadmap and timeline

The heartbeat that keeps your team moving forward.It's surprisingly tricky to get everything right in a small team. You'd think, with a handful of people, effective communication would be easy and straightforward. But it often isn't. In this module, you will:

Module 6

Establish a fruitful and repeatable process for your team

How to repeat success on the weeklyThis module simply exists to avoid disaster and disappointment, like receiving a monster product at the end that makes your gut sink and eyes well up. You will:

A note from Maxim

I designed this program because I found myself teaching this to so many women entrepreneurs. Women at the top of their game, who have established careers, and who have ideas. They’re just new to tech. And wherever in the world you are, the principles of Silicon Valley are embedded in the way things are done. For many, it’s a whole lotta new, a whole lotta fast.So I founded MENNENIA. There, we help women entrepreneurs build technology with confidence. We remove knowledge and network barriers by simplifying technology and increasing access. We believe that by making technology as simple as everyday English, we fast-track women in creating world-class and life-changing software. And we show up for female founders in tech because the world needs their ideas to matter.Because women I spoke with would tell me how lost they felt. How advice they were being given didn’t make sense, and how they felt paralyzed by indecision and overwhelm.They’d say: “Maxim, I just don’t speak the language of tech. Maybe this isn’t for me”. To which I now say, you just need TechLiteracy®.